Wednesday, December 28, 2011

TRAI Extends view Date for Spacing on Minimum Radio Channel

NEW DELHI: The Telecom Regulatory Authority of India (Trai) has extended till 6 January the written comments on its Consultation Paper on “Issues related to prescribing minimum Channel spacing, within a license service area, in FM Radio sector in India”.

Stakeholders can also send counter comments by 13 January, a Trai press note said, adding that this had been done on the request of stakeholders. Earlier, the last dates for comments and counter comments were 26 December and 2 January respectively.

With A and A+ cities demanding more FM channel even after the announcement of the Phase III guidelines, Trai had sought the opinion of stakeholders whether it would be acceptable if the minimum channel spacing within a license service area can reduced from the current level of 800 KHz.

It had said that if it can be reduced, then stakeholders should suggest what the minimum level should be, justifying their answers with reasoning. Issues such as the viability and desirability of having more number of channels in the interest of the stakeholders, selectivity of FM receivers available with the consumers ( such as mobile handsets, car radios, and other receivers), transmission from a single  or multiple transmission setups may please be factored in should also be considered.

The Consultation Paper asked stakeholders to consider the implications of reducing/not-reducing the minimum channel spacing within a license service area. Furthermore, should the reduction of minimum channel spacing be confined to A+ and A category cities or should it be reduced across the country, and how should funding for the modification of transmitting setups be funded.

The Paper says that a second solution suggested by the operators requires a separate common transmission infrastructure (CTI) which includes transmitting tower, combiners, feeder cable, transmitting antenna etc. Effectively there would be two CTIs, one existing and another new one.
News Source: http://www.radioandmusic.com/content/editorial/news/trai-extends-date-views-minimum-channel-spacing-fm-radio

Thursday, December 8, 2011

Radio & Music sector to reach $844 mn by 2014: E&Y

MUMBAI: The radio and music industry combined are projected to grow at a CAGR of 17.3% to reach US$844 million by 2014 from US$445 million in 2010, according to Ernst & Young’s (E&Y) report - ‘Spotlight on India’s Entertainment Economy’.



The report reveals that both the industries contributes 2.4% of the total Indian M&E industry revenues. FM radio reaches 30% of Indians, while Indian youth are the second-largest audience for paid digital music globally.

Advertising volumes for radio in the top four Indian metros increased 39% year-over-year in 2010, driven by on-ground activation campaigns for advertisers. The increased reach of radio audience measurement will increase advertisers’ willingness to use the medium.

The third phase of radio license auctions, expected soon, will see radio networks expanding their reach to add around 700 radio stations across the country.

As per the report, film music including Bollywood and regional music, accounts for 67% of music sales in India. Because of the dominance of film music, the Indian music industry is less focused on developing stand-alone artistes than in other countries. Music companies have diversified into film production, edu-tainment content for children and non-film music. They are also entering into artiste management to increase non-film music revenues and are exploring the concert promotion business to meet a growing demand for live entertainment.

The study also reveals that Indian radio companies derive 30% of their listenership from mobile phone users, and digital mobile music sales dominate Indian music industry revenues contributing to about 50% of total sales. Digital dominates music industry revenues as it contributes more than half of Indian music industry sales with ringtones and caller ring backtones (CRBT) on mobile phones, garnering about 75% of these revenues.

Radio networks are also using digital to extend reach of mobile devices to target listeners in metros and Tier 2 and Tier 3 towns with live radio feeds from stations across their national networks.

Music companies, however, do not maintain a direct relationship with customers, as telecom operators control the point of sale and dictate pricing and revenue sharing. Revenue sharing norms for mobile VAS in India are typically 30:70 in favor of telecom operators — a strong contrast to global norms, where content providers typically have a majority share.

However, in the current mobile entertainment ecosystem, telecom operators own the relationship with the end customer, leaving radio and music companies with little control over pricing.

News Source: http://www.radioandmusic.com/content/editorial/news/radio-music-sector-reach-844-mn-2014-ey#bottom 

Thursday, November 10, 2011

Birla Sun Life Insurance TVC Ads



The new Birla Sun Life Insurance ad does a great job breaking away from the clutter of Life Insurance products in India by featuring a young, relatable couple. The ad focuses on pure life type of insurance, highlighting the importance of never leaving your dreams to chance. JWT has successfully tapped into the psyche of the young, urban Indian who is mobile, online and has big dreams for his/her future.

Recommendation: HDFC Life one of the leading private life insurance company in India offering all types of life insurance plans and user can also review and buy hdfc life insurance online.

Friday, November 4, 2011

Touching TV Ads from HDFC Life

Below TV ads from HDFC Life insurance India are touching and coming on HDFC childrens triple insurance plan, to secure your Childs future and her dreams, and gives you tension free life.....



Nice Idea!!